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Tata Motors had branded the Zica the ‘next big thing’ but their timing couldn’t be any worse as the Zika virus became a public health emergency particularly for pregnant women.
Tata Motors said in a statement: “While it carries the ‘Zica’ label for the duration of the event, the new name will be announced after a few weeks, ensuring all necessary consumer/ branding and regulatory aspects are addressed, and the launch will take place thereafter.”
The Zika virus was declared a public health emergency by the World Health Organisation yesterday after the disease spread from Latin America to Europe and the United States.
Pregnant women were warned to avoid travelling to South America and Florida as the mosquito that spreads the virus is prevalent in these areas.