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10 reasons to become a Trusted DealerBack

The motoring industry is a highly competitive and challenging market. In order to buy and sell cars successfully it pays to get ahead. was created in 2010 to bring car dealers together and offer them the chance to have equal ownership of an online business – by uniting their purpose, initially through the ownership of the website, Trusted Dealers can guarantee that their stock is advertised and sold exactly how they want it to be.

If you are thinking about joining us, why not read through our 10 reasons for becoming a Trusted Dealer then give us a call on 01423 506272.

We are established and owned by car dealers for car dealers which means that members can avoid the fear and frustration caused by relentless price increases from other classifieds. Trusted Dealers was established with backing from Ken Savage of Perrys, Peter Jones of Lookers, Robert Forrester of Vertu Motors and 32 other dealer groups, to offer an alternative website whose primary purpose was to drive down the cost of used car leads.

Trusted Dealers exists to promote franchised dealers who invest in facilities, training and equipment to offer car buyers bespoke and tailored servicing and maintenance repairs to the very highest level as well as prepare new and used cars to the very highest standard.

We offer all of our customers our exclusive 10 Points of Difference. We are the only website which offers our buyers the peace of mind that their next new or used car has come from a reputable and reliable source.

Easy to set up stock feeds – Trusted Dealers takes stock feeds from all the established aggregators of used car stock and web providers such as G Forces, Manheim, Portfolio, Second Bite,, 21st Century Internet, Denison Automotive, Autoweb, Razsor, Motortrak and more.

We offer fixed price car advertising so that all of our advertisers pay just £1.05 per car per week, meaning that everyone pays by Direct Debit with the same commitment.

We are exclusively What Car? Approved meaning we have exclusive use of this channel, and we’re the only dealers who can claim What Car? Approval on all of our website and marketing material. We also have exclusive distribution partnerships with BuyYourCar, CompuCars, and Used Car Expert.

We offer transparent reporting which means that our members are able to login to see the number of calls and email enquiries they have received. Members can also see who’s printed off maps and which cars are the most popular and when they were searched for.

Use of your own tracking numbers – as well as reporting our Trusted Dealer numbers, Members can use their own tracking numbers to record and track calls in systems such as Mediahawk, Calltracks and BDM.

We offer exclusive Member participation both through informal channels and direct contact with Trusted Dealers’ management. Through account management and organised meetings members are able to determine the direction of business and what new products should be developed for the business.

We have a unique campaigning stance – through relationships with the National Franchised Dealers Association (NFDA) and What Car? Trusted Dealers is in a unique position to promote the benefits of buying a used vehicle through a Trusted Dealer as opposed to elsewhere.

In an increasingly transparent and information rich consumer environment, being a Trusted Dealer presents you with a cost effective advertising solution and competitive positioning in a busy and challenging market.



Posted by Leana Kell on 28/01/2013