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Just over a year ago the NFDA took a controlling interest in Trusted Dealers. This means the NFDA can offer our members low cost used car leads and also a consumer facing platform to promote the benefits of buying from and maintaining a car or van at a trusted, franchised dealer.
Following previous successful NFDA Driving Digital events, we are pleased to announce ‘Driving Digital 4’ which is open to existing and potential NFDA members. This will take place at 9:30am on Thursday 6 November 2014 at the Forest of Arden Hotel in Meriden.
Driving Digital is intended to help franchised dealers make the most of their online presence and improve the customer experience to gain increased sales and margin. The event will include an update of the work we have been doing to promote dealer standards and the added value of using a franchised dealer.
We are pleased to confirm a strong line-up of speakers for the event including:
Andy Bruce, Lookers Plc – will talk about the challenges and opportunities facing large dealer groups in the emerging digital landscape and give his take on what is next.
Scott Sinclair, Google UK – will explain the latest online car buyer behaviours, leaving you with practical advice as to how dealers can capitalize on these trends.
Jim Holder, Editor in Chief, What Car? Magazine – previously editor of Autocar for five years, he
will give the motorists’ view on their relationship with franchised dealers.
Sue Robinson, Director NFDA – will host the event and outline the NFDA’s recent activity in promoting franchised dealers’ interests, the new used car and aftersales standards and the developing relationship between NFDA, Trusted Dealers and the consumer.
Neil Addley, NFDA Trusted Dealers – will discuss the “ten P’s” of the digital marketing mix.
We will close the meeting with a Marketing Power Panel. We are delighted that a number of dealer digital and marketing experts have agreed to join our power panel to give tips, their take on digital and a Q&A session to engage with the audience.
Come and join us for an enjoyable mental work out as we explore practical steps today as well as gaze into the crystal ball of emerging trends.