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driving-digital4Following on from the popularity of last year’s NFDA Trusted Dealers Driving Digital events we are organising two new roadshows focusing on selling more used cars, finance and how digital marketing will facilitate your sales growth.

The Driving Digital 3 roadshows will be held on Tuesday 13 May at the Double Tree by Hilton Hotel in Newcastle-upon-Tyne and Thursday 15th May at Donnington Valley Hotel, Newbury. The roadshows are intended to help franchised dealers – MD’s, used car directors, marketers and F & I specialists – make the most of their online presence and improve customer experience to gain increased sales and margin.

Digital marketing is increasingly at the core of relationships between franchised dealers and their customers and in this competitive digital market, it is not enough to simply have a website, dealers need to be able to show customers and potential buyers that they are ready and willing to interact with them using a variety of different mediums, to guarantee the best possible service.

There will be a series of presentations and talks from some of the most influential thinkers and key players in the online market place to include Scott Sinclair, Automotive specialist at Google, Adrian Rushmore, editor of CAP, Neil Addley, managing director of Trusted Dealers, Chas Hallett, editor in chief of What Car? and Karen Wagstaffe, an expert on the FCA.

We will be looking at hot topics including used car sourcing and residual values, customer satisfaction, Consumer Credit and the FCA from a dealer perspective, digital marketing response, best practice in lead management and social media. We will also include an update of the work we have been doing to promote dealer standards and the added value of using a franchised dealer.

The Driving Digital Roadshow will begin at 9.30am on both dates and will be followed by a buffet lunch at 1.00pm. To book your place simply email, call 01423 506272 or visit our microsite

We hope to see you there!

Posted by Neil Addley on 10/03/2014