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Driving Digital 4: Save the dateBack

dd4Join us for the most exciting Driving Digital yet!

The Driving Digital Roadshow is visiting the city of Birmingham this November and it promises to be the most exciting conference yet.

Driving Digital 4 will take place at the Forest of Arden Marriott Hotel in Birmingham on Thursday 6th November and will consist of a host of keynote speakers to include Andy Bruce, CEO of Lookers plc, Neil Addley from Trusted Dealers, Jim Holder from What Car? And Scott Sinclair from Google as well as our marketing power panel.

We’ll take you on a journey through the digital landscape for used cars and leave you with a series of both innovative and practical ideas to make sure you get the best bang for your buck.

This all new event is suitable for CEOs, Managing Directors, Owner Drivers, Sales & Marketing Directors and digital champions throughout the business.

Sue Robinson, Director of the NFDA will host Driving Digital and outline the NFDA’s recent activity in promoting franchised dealers’ interests, the new used car and aftersales standard and the developing relationship between NFDA, Trusted Dealers and the consumer.

Andy Bruce, CEO of Lookers PLC will talk about the challenges and opportunities facing large dealer groups in the emerging digital landscape and give his take on what’s next..

Scott Sinclair, Google’s Industry Manager for Automotive Retailers will explain the latest online car buyer behaviours, leaving you with practical advice as to how dealers can capitalise on these trends.

Jim Holder, editor in chief of What Car? will exclusively cover all aspects of cars, car ownership and the global motor industry.

Neil Addley, MD of Trusted Dealers will discuss how to choose where to advertise your stock and also the best practice in enquiry management within a dealership.

The Driving Digital Roadshow will be held on Thursday 6th November in Birmingham. For further information or to book tickets, contact, or call 01423 506 272. You can also book tickets online by visiting our microsite,


Posted by Neil Addley on 07/08/2014