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Great start to 2015Back

performance2After the predictable seasonality in the run up to Christmas, I am pleased to report NFDA Trusted Dealers had a record January.

We generated over 7000 fifty second calls and well over 1000 email enquiries to our members representing a growth of over 50 per cent on January 2014. This growth has been driven by a rise in organic traffic, optimized pay-per-click advertising and an increase in our marketing expenditure.

This boost to the numbers reinforces Trusted Dealers’ performance, and alongside our consumer helpline and the NFDA standards that underpin our 10 points of difference, we are providing more and more consumers with the chance to buy a car from a Trusted Franchised Dealer.

Recent research has shown that consumers are more confident in buying from a Franchised Dealer and are prepared to pay a premium to do so. Hence advertising your stock on Trusted Dealers, which only carries Franchised Dealer stock, makes perfect sense.

We have talked of the virtuous circle before, put simply it means that as we gain new members all the associated revenue can be spent on marketing.

We’ve also created a new tool to predict the number of enquiries Trusted Dealers could generate for your business. Drop me a line if you’re curious to know how you’d perform.

Looking forward to the rest of the year, we’ve got exciting plans for our new, fully responsive website, increased marketing spend and a new content strategy to strengthen our social media presence as well.

For more information, drop us a line at neil@trusteddealers.co.uk or call 01423 506 272.

 

 

Posted by Neil Addley on 04/02/2015