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We recently announced that Trusted Dealers would partner with Auto Trader for the creation of a new website, increased marketing and growth of advertisers. As the consumer facing brand of the NFDA, Trusted Dealers’ goal is to generate good value leads for our members whilst promoting the benefits of buying from a franchised dealer. The partnership with Auto Trader supports these aims by giving us direct access to the biggest online classified audience available.
This exposure, in itself worth millions of pounds, will enable us to generate more quality leads to our members, whilst more effectively promoting our “Ten points of Difference”. These – together with the NFDA standards that underpin them – are the quality commitments that distinguish our dealers and reassure consumers of the benefits of choosing a trusted, franchised dealer.
The partnership will not only see our website enhanced but will see a more dynamic marketing strategy for Trusted Dealers moving forward.
We see partnerships and sharing of functionality, data and even values as the next step in the evolution of the relationship between manufacturers, dealers and suppliers. Whether these are web, showroom system, DMS or media providers, anyone trying to force dealers into a walled garden is on a hiding to nothing.
As we see the increased pace of integration between the bricks and clicks of our businesses and the pressure from manufacturers and consumers towards blended retailing, it’s co-operation that will create the clear winners.