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One thing that’s become clear is that basing a quality assessment on calls being 30 seconds has become outdated. Whilst there are some good calls under 30 seconds, we’ve changed our benchmark to 50 seconds. At 50 seconds, you can be pretty confident that a call is a genuine opportunity. With that in mind, we’re delighted that February represented a record month in terms of 50 second calls, 60 per cent ahead of last February and just short of 5,000 calls.
Credit goes to the team in recognising the change and addressing our marketing channels to reflect this. Amongst the chatter of a congested market place, it’s an important part of the principle of Trusted Dealers to deliver quality leads to its members.