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numbersOne of the advantages of working closely with our members is that it gives us an opportunity to really understand the value of leads we generate.

When Trusted Dealers was established we talked about leads as being 30 second phone calls or email enquiries. But as a result of our call listening services and analysts, we moved on to establish 50 second calls as key metrics. At 50 seconds a call is likely to be a bonafide enquiry.

Moving beyond phone call analysis, we are also able to provide postcode, phone number and email matching. This enables our members to view actual sales, although of course that assumes that every enquiry is properly handled. Even a year ago, many members would say replying to an email within 24 hours was acceptable whereas now the standard for many members is 15 minutes.

When we introduced postcode tracking it was only forced on about a third of searches. But in February we changed the site to require a postcode on all searches. This had a slight effect on increasing bounce rate but improved the time users spent on site. Probably because it produces more results. It also means that we are able to prove even greater effectiveness in matching our searches to sales.

February’s performance on Trusted Dealers was up 47% on February 2014 and early indications are that March could be our best month ever.

If you’d like to see a case study on Trusted Dealers’ performance or find out more about becoming a member please drop me a line on 01423 506 272 or


Posted by Neil Addley on 11/03/2015