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Boosted by the NFDA, we’re pleased to report a record performance in October in terms of new members and performance. We’ve had over 20 new members join Trusted Dealers bringing along increasing stock and a further contribution to our marketing fund. This in turn, has led to additional investment in traffic to our website which has increased response to members by over 20% on the same period last year.”
Again, with NFDA support, we’re also working on exciting PR and social media plans for 2014. These will follow on from our activity around national consumer week and will be reinforced by the launch of our NFDA Standards on Used Cars and Aftersales in the early New Year.
Despite the clutter of would-be classifieds, we’re sure that our strategy in promoting the benefits of dealing with franchised dealers, developing our partnership with What Car? and seeking wider trade support will see significant rewards in 2014.