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Why should a car buyer choose YOU?Back

As a franchised dealer, why should a consumer choose you when it comes to buying a used car and maintaining it? The answer is differentiation; customers are looking for a dealership that stands out from the crowd.

By showing your potential buyers and existing customers that you can offer them the highest level of care, not just in the buying process but also in the standard of aftersales services provided, they will feel confident they can return to you again and again.

The advantage of buying from a franchised dealer is that we are able to offer prospective car buyers something more. To start with, a badge over the door makes a significant difference. There is an inherent logic to buying a Ford car from a Ford dealer and maintaining it under Ford factory conditions – you get what you pay for in terms of added peace of mind and the promise of mechanical longevity.

Trusted Dealers are currently working with the National Franchised Dealers Association (NFDA) to establish and articulate the reasons for buying a car and maintaining a vehicle with a main dealer. In addition to this, we already have our very own 10 Points of Difference promise which we are able to offer all of our customers who purchase a used car from one of our dealerships. Main dealers are not always the best at promoting all they offer, but you shouldn’t underestimate the value to consumers of having added peace of mind when they leave the forecourt.

Furthermore, we have recently formed a partnership with What Car?, the UK’s biggest and best car buyer’s guide. As a Trusted Dealer member, you can enjoy the benefits of this partnership by becoming a What Car? Approved Used dealer which allows you to take a brand that consumers understand and bring it to life on your own website. To learn more about this partnership and how it could benefit you, visit

Our partnership with What Car?, together with the Trusted Dealers’ 10 Points of Difference promise, ensures that all of our customers gain the reassurance and confidence they need to make the right buying decision from one of the safest places to buy a used car.


Posted by Leana Kell on 08/04/2013